Rogger LaCruz is Vice President, Senior Product Manager for Retail Deposits at Union Bank. He is responsible for developing and executing the bank’s emerging segment (LMI) product strategy. Rogger currently manages retail products and alternative financial services focused on the unbanked and underbanked consumer segments. In addition, Rogger is the lead designer of the Union Bank Access Account and responsible for the product launch.
Rogger has over 15 years of product management experience in debit, ATM and retail deposit products and has been at Union Bank for the last 4 years leading various product initiatives including the development of the LMI segment product road map.
Prior to Union Bank, Rogger was a Vice President, Senior Product Manager for JPMorgan Chase and Washington Mutual. Among key accomplishments were the launch of Wamu’s surcharge free ATM program and management of the Wamoola for schools reward program.
Rogger holds a Master of Business Administration in Marketing from the University of La Verne and a Bachelor of Science in Business Administration – Finance from California State University – Northridge.