COMMERCIAL BANK OF GRAYSON
From: Jack Strother, Jr.
[mailto:jackstrother@cbgrayson.com]
Sent: Friday, June 25, 2004 5:10 PM
To: Comments
Subject: Overdraft Protection Guidelines
Thank you for the opportunity to comment on a growing practice that I
believe will eventually cause great reputation risk not only to banks that
offer Bounce Protection type products but to all banks that will be
painted by the same greed brush.
There is just one reason that so many banks have jumped on this product
so quickly and that of course is the huge increase in fee income. Although
bankers that have this product will extol how their customers love the
product, their first comments are the huge amounts of money they are able to
make. It is not uncommon to hear bankers talk about doubling, tripling, and
even quadrupling their overdraft service charge income. The bankers will
tell you that they are not encouraging their customers to overdraw their
accounts with this product but how else could their overdraft income
increase so dramatically (keeping the same per check fees) if customers
arent doubling and tripling their overdrafts when they have bounce
protection. Adding to this reputation risk are the seminars and bankers
that encourage paying checks by largest amount first so the overdraft will
be created sooner and thus more fees. Again, the bankers rationalize that
the customers want their larger checks paid first as they are often for
their mortgage, insurance, etc. but how can we as bankers know what the
customer wants unless its on an individual basis and that of course is
impractical. It would seem the fair and neutral way would be to pay by check
number (lower numbers paid first) when more than one check is presented the
same day.
The Guidance that overdraft balances generally should be charged-off
within 30 days is reasonable. I doubt that these programs will cause any
safety and soundness risks as historically the fees collected are far
greater than the charge-offs. As I mentioned though, it seems that the
reputation risk could be steep.
The Guidance asks that clear disclosures and explanations be given to
consumers about the operation, costs, and limitations of overdraft
protection services. It further asks that institutions be sure that their
programs do not lead consumers to believe the service is a traditional line
of credit, do not encourage irresponsible consumer financial behavior, and
do not mislead consumers about the costs or scope of the overdraft
protection offered. I seriously doubt that given the huge fee income
increases under these programs that banks are going to monitor this aspect
very much. They may give out cleverly worded disclosures, if required, but
again, the purpose is to dramatically increase fee income!
With regard to the FTC Act, Bounce Protection programs could be very
deceptive as each overdraft generates fees that must be paid within the 30
day deposit requirement most programs have. For lower income customers, this
could mean that their next deposit would be used entirely to pay the
overdraft fees, still leaving the account overdrawn. Or, possible even
worse, the deposit could cover all the current overdraft (and extending the
overdraft privilege for another month) but leave a very small
balance and thus the potential for even more overdraft fees. I doubt that
a lot of customers will think of this compounding effect and certainly
question whether banks will do any counseling in this regard.
With regard to Truth in Lending, it is hard for me to imagine how Bounce
Protection programs are not an extension of credit. The bank is agreeing to
pay overdrafts up to a certain amount and there is a fee for doing this, the
overdraft fee. I fail to see the difference in an overdraft fee in this
circumstance and an application and documentation fee, origination fee, etc.
on a loan as the paying of the overdraft is no longer discretionary. Both
are for a service rendered and should probably trigger Reg. Z disclosures.
On the marketing and communications with consumers, it is not likely that
banks are going to present alternatives, such as personal lines of credit
tied to checking accounts, as the huge fees for the overdraft programs will
dwarf interest earned on a line of credit. With regard to advertising free
checking in connection with Bounce Protection, banks will usually direct
all their attention to the free aspect of checking as it is the overdraft
protection program that allows them to eliminate regular service charges on
checking accounts. The more free accounts they can get the more potential
customers they have who will overdraw their accounts. It is my understanding
that most overdraft programs automatically go on a checking account once the
account has been opened for a certain period of time and meet the monthly
deposit guidelines.
In summary, the huge fees generated by these overdraft programs will make
it unlikely that banks will do anything but make it as easy as possible for
customers to overdraw their accounts. The fees generated should be
considered interest as they are collected under an agreement to repay within
a time certain a credit extended by the bank to its customer. Banks that
would otherwise not offer this type of program are being forced to offer
them as they are losing customers to banks that are aggressively marketing
free checking accounts and paying for this expense with fees from the
overdraft programs.
Thank you once again for the opportunity to express my comments on the
interagency guidance on overdraft protection programs. If adopted in its
entirety, it would probably not make a dent on the way these programs are
currently being handled.
Jack W. Strother, Jr.
President/CEO
The Commercial Bank of Grayson
P. O. Box 7
Grayson, Ky. 41143
|