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Financial Institution Letter

FDIC Seeks Information on How to Modernize Signage and Advertising Requirements for Banks

February 19, 2020  |  FIL-12-2020

Summary:

The FDIC is seeking input from a broad range of stakeholders regarding potential modernization of the official sign and advertising rules (12 C.F.R. Part 328) to reflect that deposit-taking via physical branch, digital, and mobile banking channels continues to evolve since the FDIC last significantly updated the rules in 2006.

Statement of Applicability to Institutions with Total Assets under $1 Billion: This Financial Institution Letter applies to all FDIC-supervised financial institutions.

Highlights:

  • As banks adjust and transform their business models to innovate and remain competitive, the FDIC is considering how to revise and clarify these rules to support the industry's efforts to understand, apply, and comply with requirements related to the official sign, advertising, and misrepresentation of FDIC deposit insurance.
  • The FDIC is issuing this Request for Information (RFI) to collect comments from the public on FDIC efforts to align its policies and keep pace with how today's banks offer products and accept deposits, as well as how consumers connect with banks, including through evolving channels.
  • The FDIC is also seeking input on misrepresentations —intentional or unintentional — concerning deposit insurance.
  • In addition, the FDIC requests information about how new technology or other solutions could be leveraged to help consumers better distinguish FDIC-insured banks and savings associations from non-FDIC insured institutions (nonbanks) across web and digital channels.
  • This effort is consistent with the FDIC's commitment to increase transparency, improve efficiency, support innovation, and provide opportunities for public feedback on issues affecting FDIC-insured institutions and their customers.
  • Comments on the RFI must be received by March 19, 2020.

Suggested Distribution:

FDIC-Supervised Institutions

Suggested Routing:

Chief Executive Officer
Chief Financial Officer
Chief Information Officer
Chief Information Security Officer

Attachments:

Paper copies of FDIC FILs may be obtained through the FDIC's Public Information Center, 3501 Fairfax Drive, E-1002, Arlington, VA 22226 (1-877-275-3342 or 703-562-2200).