From: Mike Bourgeois
Sent: Monday, July 26, 2004 3:32 PM
To: Comments
Subject: Affiliate Marketing OPT Out Regulations
First of
all I believe the Opt Out Notice should be the responsibility
of and provided
to the consumer by the parent company on behalf
of the company’s affiliate(s).
Opt outs are mostly very wordy and misleading. Many times it
takes a reading effort to understand who the parent company is.
Some parent companies have numerous affiliates. This means the
consumer receives numerous opt out mailings from company’s
various affiliate(s).
The parent company should be required to:
i. provide the opt out notice and
ii. in the notice the parent company should be required to list all of the
company’s affiliates
This procedure would limit one opt out notice for both the parent company and
any and all affiliates of the parent company.
J. Michael Bourgeois
Vice President
M C Bank & Trust Company
Morgan City, Louisiana
