Deal with a reputable company.
"Practically anyone anywhere in the world can set up a Web site anonymously," says Michael Jackson, an Associate Director of the FDIC's Division of Supervision and Consumer Protection."That increases the potential for fraud and other troubles." So, be suspicious if the merchant doesn't list a physical address or a phone number. Closely review the Web site's address (URL), especially if you are provided a link to that site in an unsolicited e-mail. Some con artists also try to lure consumers to fraudulent Web sites by using corporate names or Internet addresses that are similar to those of legitimate companies. Also contact a knowledgeable friend, your state's Attorney General's office (listed in your phone book or other directories) or the Better Business Bureau and ask about a merchant's reputation.