Stiff Competition for Auto Sales Spurs Incentives

Month	% Incentive	Maunufacturer's Suggested Retail Price
3/89	8.6%	$16,924
4/89	8.6%	$16,893
5/89	8.9%	$16,916
6/89	8.8%	$16,529
7/89	8.7%	$16,122
8/89	9.4%	$16,816
9/89	8.8%	$17,107
10/89	9.2%	$17,111
11/89	9.6%	$17,233
12/89	9.8%	$17,157
1/90	10.2%	$16,724
2/90	10.7%	$16,291
3/90	11.1%	$16,003
4/90	10.2%	$15,924
5/90	10.0%	$15,769
6/90	10.8%	$15,250
7/90	11.2%	$14,928
8/90	12.2%	$15,116
9/90	12.4%	$15,129
10/90	11.4%	$15,153
11/90	11.6%	$15,024
12/90	12.2%	$14,988
1/91	12.9%	$15,093
2/91	13.1%	$15,124
3/91	13.1%	$15,615
4/91	12.6%	$15,239
5/91	12.7%	$15,387
6/91	12.1%	$15,465
7/91	12.1%	$15,729
8/91	12.4%	$15,719
9/91	12.7%	$16,102
10/91	13.4%	$16,238
11/91	13.0%	$16,751
12/91	13.3%	$16,729
1/92	15.0%	$17,129
2/92	14.2%	$17,222
3/92	13.5%	$17,391
4/92	12.5%	$17,537
5/92	11.5%	$17,859
6/92	12.0%	$18,101
7/92	11.4%	$18,181
8/92	11.9%	$18,124
9/92	11.2%	$18,674
10/92	11.9%	$18,978
11/92	13.0%	$19,008
12/92	11.5%	$19,186
1/93	10.6%	$19,571
2/93	9.9%	$19,602
3/93	9.6%	$19,624
4/93	9.1%	$19,836
5/93	9.4%	$19,721
6/93	10.0%	$19,537
7/93	9.2%	$19,644
8/93	8.1%	$19,173
9/93	8.3%	$19,247
10/93	9.2%	$19,566
11/93	8.7%	$19,638
12/93	8.6%	$19,541
1/94	7.1%	$18,964
2/94	6.6%	$19,223
3/94	5.9%	$19,547
4/94	6.4%	$19,967
5/94	6.4%	$20,206
6/94	6.6%	$21,191
7/94	6.9%	$20,888
8/94	8.1%	$21,674
9/94	7.5%	$22,316
10/94	8.6%	$21,564
11/94	8.7%	$21,963
12/94	9.4%	$22,417
1/95	8.3%	$22,361
2/95	9.0%	$21,972
3/95	10.3%	$22,864
4/95	11.4%	$21,536
5/95	12.0%	$20,755
6/95	13.4%	$20,133
7/95	13.9%	$19,961
8/95	13.9%	$19,756
9/95	13.0%	$19,824
10/95	13.3%	$19,967
11/95	13.3%	$20,069
12/95	14.2%	$20,111
1/96	13.4%	$21,084
2/96	12.6%	$21,163
3/96	12.9%	$21,507
4/96	13.8%	$21,363
5/96	12.3%	$21,489
6/96	13.4%	$21,614
7/96	10.8%	$22,385
8/96	11.7%	$22,370
9/96	14.1%	$21,535
10/96	13.2%	$21,832
11/96	12.4%	$21,956
12/96	13.9%	$21,724
1/97	14.6%	$22,046
2/97	12.2%	$22,115
3/97	13.1%	$22,180
4/97	15.4%	$22,183
5/97	16.1%	$21,954
6/97	16.2%	$22,886
7/97	14.7%	$22,381
8/97	14.1%	$22,651
9/97	13.8%	$21,897
10/97	14.3%	$22,533
11/97	16.4%	$22,615
12/97	15.7%	$22,322
1/98	13.6%	$22,346
2/98	13.8%	$22,496
3/98	14.8%	$22,408
4/98	16.4%	$22,793
5/98	17.2%	$22,873
6/98	16.2%	$22,739
7/98	12.6%	$21,996
8/98	15.8%	$22,691
9/98	16.2%	$22,618
10/98	16.7%	$22,814
11/98	15.6%	$22,773
12/98	16.8%	$22,904
1/99	16.2%	$22,481
2/99	14.1%	$23,847
3/99	12.8%	$23,884
4/99	12.3%	$23,842
5/99	11.8%	$23,644
6/99	11.3%	$23,587
7/99	10.9%	$23,184
8/99	15.9%	$22,731
9/99	15.7%	$22,448
10/99	16.3%	$22,587
11/99	16.4%	$22,612
12/99	16.4%	$22,808
1/00	14.4%	$22,891
2/00	12.6%	$22,694
3/00	13.7%	$22,819
4/00	13.9%	$23,891
5/00	13.4%	$23,911
6/00	16.9%	$24,803
7/00	15.7%	$24,899
8/00	16.4%	$24,556
9/00	15.8%	$25,609
10/00	16.2%	$25,713
11/00	15.9%	$25,808
12/00	15.7%	$25,913
1/01	15.4%	$25,611
2/01	16.4%	$25,781
3/01	15.8%	$25,102
4/01	15.8%	$24,906
5/01	15.6%	$24,707
6/01	15.3%	$24,659
7/01	15.7%	$25,651
8/01	15.7%	$25,819
9/01	16.1%	$26,882
10/01	16.9%	$26,153
11/01	16.4%	$26,109
12/01	16.1%	$25,611
1/02	15.5%	$25,797
2/02	15.3%	$25,904
3/02	15.4%	$25,862
4/02	15.6%	$25,764
5/02	14.9%	$25,916
6/02	14.3%	$26,002
7/02	16.4%	$26,229
8/02	18.5%	$26,702
9/02	19.8%	$26,739
10/02	18.9%	$26,807
11/02	18.2%	$26,891
12/02	17.8%	$27,291
1/03	16.1%	$26,509
2/03	15.9%	$26,892
3/03	16.7%	$27,730
4/03	16.9%	$28,006
5/03	15.7%	$27,691
6/03	16.7%	$27,539
7/03	19.9%	$26,974
8/03	19.4%	$28,934
9/03	19.7%	$28,904
10/03	18.8%	$28,181
11/03	18.5%	$28,217
12/03	18.4%	$28,194
1/04	18.1%	$28,416
2/04	18.4%	$28,792
3/04	18.3%	$28,845
4/04	17.8%	$28,906
5/04	17.9%	$28,971
6/04	17.6%	$29,102
7/04	18.2%	$29,783
8/04	19.2%	$30,197
9/04	19.7%	$31,283
Source: CNW Marketing Research