Chart 5
Many underbanked individuals would like to increase the number of mainstream financial products they own.

Percentage of respondents who indicate that they currently have or want to have specified financial products
Currently Have
Want in 1 Year

Want in 2-5 Years
Bank savings account
44.7 39.4 8.1
Retirement account
 27.9 31.8 19.7
Bank checking account
 60.0 30.3 3.3
Certificates of deposit
8.3 28.6 21.7
Children's college account
8.4 27.5 22.0
Loans
 26.6 21.5 14.4

Source: Jennifer Tescher, Edna Sawady, and Stephen Kutner, "The Power of Experience in
Understanding the Underbanked Market," Center for Financial Services Innovation, July 2007.