Chart 2
Payday Borrowers Tend to be Repeat Customers

Number of payday loans
per borrower over a
12-month period
Percent of
Respondents
Over 25 4%
20 to 25 12%
16 to 19 13%
11 to 15 18%
6 to 10 26%
1 to 5 27%

Source: Wisconsin Department of Financial Institutions