Chart 2
Payday Borrowers Tend to be Repeat Customers
Number of payday loans
per borrower over a
12-month period
Percent of
Respondents
Over 25
4%
20 to 25
12%
16 to 19
13%
11 to 15
18%
6 to 10
26%
1 to 5
27%
Source: Wisconsin Department of Financial Institutions